Accurate bibliographic metadata and google scholar

It is often the case that the metadata that are automatically extracted by Google Scholar (e.g. title, authors, etc) are incorrect. There is a way to give Google Scholar the correct bibliographic metadata of your publications.

The official guidelines are published at http://scholar.google.com/intl/en/scholar/inclusion.html.
Here is a summary:

Create one HTML web page per paper. This page must include certain HTML metatags and the abstract of the paper.
For instance:

<html>
<head> 
 <title>Crystal structure of squid rhodopsin</title> 
 <meta name="citation_title" content="Crystal structure of squid rhodopsin" /> 
 <meta name="citation_publication_date" content="1999" /> 
 <meta name="citation_author" content="Murakami, Midori" /> 
 <meta name="citation_author" content="Kouyama, Tsutomu" /> 
</head>
<body>
 <h1>Crystal structure of squid rhodopsin</h1>
 Abstract: 
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 Curabitur nec arcu. Donec sollicitudin mi sit amet mauris. Nam elementum 
 quam ullamcorper ante. Etiam aliquet massa et lorem. Mauris dapibus lacus 
 auctor risus. Aenean tempor ullamcorper leo. Vivamus sed magna quis ligula 
 eleifend adipiscing. Duis orci. Aliquam sodales tortor vitae ipsum.
</body>
</html>

Official metatags extracted from the guidelines:

Meta tag name	Meaning
citation_title	The paper title
citation_publication_date	The official publication date
citation_online_date	The online publication date
citation_author (multiple allowed)	An author name. Multiple occurrencees of this tag are allowed (see example above).
citation_pdf_url	The full paper
citation_conference_title	The conference name or the proceedings title (for conference and workshop papers)
citation_journal_title	The journal name (for journal papers)
citation_volume	The volume (for journal papers)
citation_issue	The issue number (for journal papers)
citation_issn	The journal ISSN (for journal papers)
citation_isbn	ISBN number
citation_firstpage	The first page of the article
citation_lastpage	The last page of the article
citation_dissertation_institution	The university name (for master's and Ph.D. thesis)
citation_technical_report_institution	The institution name (for technical reports)
citation_technical_report_number	The technical report number (for technical reports)

Note that:

citation_authors (mentioned in this Google's email) is deprecated (information given by Google Scholar Support).
tags that aren't listed in the guidelines are not not officially supported, so their effect on indexing in Google Scholar should be considered undefined (information given by Google Scholar Support): citation_date, citation_conference, citation_doi, citation_abstract_html_url, citation_fulltext_html_url, citation_publisher, citation_language, citation_pmid, citation_keywords, citation_dissertation_name, citation_patent_number, citation_patent_country.

See also